Current:Home > StocksEggo, Sugarlands Distilling Co. team up to launch Eggo Brunch in a Jar Sippin' Cream -Thrive Capital Insights
Eggo, Sugarlands Distilling Co. team up to launch Eggo Brunch in a Jar Sippin' Cream
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Date:2025-04-15 16:52:29
Eggo, the company known for its delicious waffles, has teamed up with Sugarlands Distilling Co. to launch a new boozy innovation: Eggo Brunch in a Jar Sippin' Cream.
According to the Kellogg Company, the parent company of Eggo, the liqueur "seamlessly blends the flavors of toasted Eggo waffles, sweet maple syrup and rich butter, with a hint of smoky bacon."
The drink is made so parents can "L'Eggo and enjoy that 'treat yourself' feeling brunch evokes" and is designed to pair with Eggo waffles to "elevate any brunch occasion," Kellogg's said in a news release.
"Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves," said Joe Beauprez, Senior Director of Marketing for Frozen Foods, in the release.
Sugarlands Distilling Co. is a craft distillery located in Gatlinburg, Tennessee. It was founded in 2014 and produces a full line of craft moonshines and sippin' creams, according to the news release.
"Our distillery team crafted Eggo Brunch in a Jar to combine flavors of toasted Eggo waffles, rich maple syrup and notes of creamy butter, with a savory hint of bacon in every sip," said Greg Eidam, master distiller at Sugerlands Distilling Co. "Eggo Brunch in a Jar is the perfect way to elevate weekend brunch with a fun cocktail or to enjoy classic brunch flavors during your well-deserved 'me time' in the evening."
Eggo Brunch in a Jar is available at select retailers nationwide and online in select states. To find a retailer near you, visit Sugarlands.com/brunchinajar.
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