Current:Home > StocksBeyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch -Thrive Capital Insights
Beyoncé's Cécred hair care line taps 'Love Island' star Serena Page for new video: Watch
View
Date:2025-04-14 05:27:56
Beyoncé and ́sCéher Cécred hair care line know exactly what has the internet buzzing, as the singer teamed up with "Love Island" star Serena Page for a new hair care video.
In the latest episode of the brand's series, "Who's in the Cécred Salon," the reality TV star is the next guest to sit in the salon chair and receive the ultimate Cécred experience.
During the 8-minute video, a "super excited" Page sits back as she talks to the brand's Director of Education, Dr. Kari Williams, talks to her about the current state of her hair. "It's been in braids about ten-plus weeks, it hasn't had enough TLC while I was on the island," Page responds. "It was just cooped up in those braids, so I just took it out a few days ago."
Page elaborated on her choice to get a braided protective style before spending weeks in Fiji while filming "Love Island" − but now she's ready for a middle-part "buss down" hairstyle. The reality TV star also revealed she hadn't gone to the salon in years: "I'm just a DIY queen when it comes to my hair."
Dr. Williams then gave Page the ultimate Cécred experience, using products such as the reconstructing mask treatment, the clarifying shampoo and exfoliating scalp scrub and the hydrating conditioner.exfoliating scrubexfoliating scrub
Need a break? Play the USA TODAY Daily Crossword Puzzle.
Of course, Page didn't leave without sharing some laughs, dance breaks and some candid behind-the-scene moments with her boyfriend and fellow "Love Island" star Kordell Beckham, who makes a cameo in the video.
Before the video's release, the award-winning hair care brand teased the idea of Page being the next figure to get her hair done at the Cécred salon. Following the Season 6 reunion of the popular reality show on Aug. 19, the official Cécred Instagram account shared a clip of a woman, presumably Page, saying "I got a text" while sitting in the beauty chair.
Meanwhile, the text read "A hot new bombshell has entered the Cécred salon!"
Fans were quick to guess the islander in question. One user wrote, "Girl Serena I know that laugh from a mile away." Another fan asked what was on everyone's mind, "Beyoncé watches love island?"
Page is just the latest prominent figure to team up with the "Ya Ya" singer in the name of hair care.
Grammy Award-winning singer Victoria Monet was a featured guest in another episode of "Who's in the Cécred Salon." Many other celebrities have tried the products and have been featured in Cécred campaigns, too.
As fans know, the "Cowboy Carter" creator released her hair care line in February. She first teased the new business venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
She wrote, "I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (5)
Related
- Tropical weather brings record rainfall. Experts share how to stay safe in floods.
- CBS News says it will be up to Vance and Walz to fact-check each other in veep debate
- Court revives lawsuit of Black pastor who was arrested while watering his neighbor’s flowers
- Chicago White Sox lose record-breaking 121st game, 4-1 to playoff-bound Detroit Tigers
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- How to watch 'The Walking Dead: Daryl Dixon - The Book of Carol': Premiere, cast, streaming
- Will Taylor Swift go to Chiefs-Chargers game in Los Angeles? What we know
- Latina governor of US border state will attend inauguration of Mexico’s first female president
- USA men's volleyball mourns chance at gold after losing 5-set thriller, will go for bronze
- Rescuers save and assist hundreds as Helene’s storm surge and rain create havoc
Ranking
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- Apalachee football team plays first game since losing coach in deadly school shooting
- Kendra Wilkinson Shares Rare Update on Her Kids Hank and Alijah
- George Clooney and Amal Clooney Reveal What Their Kids Think of Their Fame
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Plaintiffs won’t revive federal lawsuit over Tennessee’s redistricting maps
- North Carolina floods: Lake Lure Dam overtops with water, but remains in tact, officials say
- Former 'Survivor' player, Louisiana headmaster convicted of taping students' mouths shut
Recommendation
RFK Jr. grilled again about moving to California while listing New York address on ballot petition
The Best Horror Movies Available to Stream for Halloween 2024
Mary Bonnet Gives Her Take on Bre Tiesi and Chelsea Lazkani's Selling Sunset Drama
Former 'Survivor' player, Louisiana headmaster convicted of taping students' mouths shut
Illinois governor calls for resignation of sheriff whose deputy fatally shot Black woman in her home
Sean 'Diddy' Combs impregnated victim, Yung Miami encouraged abortion, lawsuit alleges
A rare condor hatched and raised by foster parents in captivity will soon get to live wild
The Fate of Thousands of US Dams Hangs in the Balance, Leaving Rural Communities With Hard Choices